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Instagram has gained tremendous popularity over the last several years. It is favored by people of all sorts of demographics and from all walks of life. In the case with Instagram, the number of followers that you acquire is what is most important.

Number of followers equals Instagram success. You should remember here that there is a lot more to Instagram than merely the quantity of followers you are able to acquire. However, your number of followers is among the important measurements (or metrics) of the social media marketing tool. In case you have a large number of followers, other individuals may have the perception which you (and your business) really are a success. That lends itself to your professional credibility and trustworthiness.

A solid quantity of followers also offers you the confidence that your message has been received by other people online and it allows you to increase your reach to a large number of good-quality connections. Additionally, it goes a long way to strengthening your relationship together with your target market, that is necessary to your success.

Appropriate usage of hashtags: With regards to gaining increase exposure and visibility, hashtags are an easy way to achieve that. However, it is vital which you don’t get carried away in terms of using hashtags. The reason you don’t want to overdo it with hashtags is your target market will never appreciate it and they also might not stick with you consequently. There are a few guidelines that you need to follow when utilizing hashtags so that you will get the best results possible from the target audience members.

* Use very specific hashtags

* Change the hashtag for the particular social media marketing channel that you are using

* Be sure that your hashtags are strong although not promotional

* Make your hashtags clear and concise

* Don’t use a lot of hashtags

Create an event: Setting up an occasion where you gather influencers, brand ambassadors, loyal followers, etc., is an excellent method to boost your Instagram followers. The outcomes of such an event can be multifaceted, including acquiring an increased quantity of followers, building increased brand awareness, and increasing engagement with your target market members.

Run and appropriate contest: People love contests, particularly when they win a prize that they feel was worth their effort to participate. A competition can generate lots of buzz regarding your business, make people feel enthusiastic about being involved, and build relationships that are solid and enduring. It is crucial that you should provide incentives which can be worthwhile. Some of the methods you can get people associated with your contest is actually by getting those to “like” the contest, getting them to make comments on your own contest (people like to voice their opinions and also to believe that their opinions are important for you), as well as other creative ways to get people involved.

Get loyal followers involved: Another really good method to gain Instagram followers is simply by getting loyal followers involved. Allow them to enable you to run your event or contest. Allow them to have a voice to make them believe that you truly value their participation. There are many good things about carrying this out, like giving your brand an emotional/human feeling, making your reach wider, improving your reputation, improving your traffic, and making more people mindful of your brand.

Connect to a social online community: Having a feeling of of a community is critical for your ever-increasing success as a entrepreneur. Not merely could it be vital that you take part in a social community yet it is also essential that you connect with the people in that community (or communities). You should interact in the following ways:

Share your story: Everybody has a tale (probably more than one). Share yours because it will resonate using the other members of your social community. If people can relate with what you really are sharing, you may be successful at forming relationships with them. That is certainly essential to ensuring your success.

Make sure that others want to share your site content: It is one thing to create top-quality content however it is another thing entirely to obtain men and women to want to share the content you have shared with them. Should your content is shared, it will be possible to engage a larger number of people and thus increase your Instagram followers.

Clearly comprehend the factors behind your social community: It is very important that you should have a clear comprehension of the reasons you needed to construct your social community. There are plenty of reasons but each one is very important and every you need to be in your thoughts at all times.

Post content in a manner in which is practical: Right away, you may have enjoyed a marketing strategy which makes sense for your business. It is element of your small business plan and you need to follow that roadmap so that you can reach the milestones which you have lay out to achieve. What was important initially remains just like essential for your business.

Become involved in other individuals on Instagram: It isn’t enough to have established an Instagram account. You have to communicate with people. Which means you need to “like” the photos that others are posting and then leave comments. Get involved in the discussion. It is crucial for your success.

Pose questions: Just like on other social networking channels, you should seek advice on Instagram. Ask thought-provoking questions that will make people desire to jump in and commence interacting. That is exactly how you form relationships.


Instagram is just one of several effective social media marketing tools that you need to consider leveraging for the business. With Instagram, it is about the quantity of followers that you could acquire. The truth is without a huge number of followers, you and your business will end up obscure. You need to obtain a foothold with the tool and become popular so that your business will end up more lucrative. It is essential to understand what needs to be done to be able to bring your small business to the next level.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. They have over 25 years of experience inside it and web technologies. Mr. Cohn spent a significant amount of time in a major telecommunications company, where vvfamw main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; handling of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and handling of off-shore development.