Every once in awhile, a new menu item of the oh-sh*t-I-need-to-try-that-now variety goes across our paths. Hardee’s Garlic Bread Thickburger absolutely fits that description, health goals be damned.
Launched along with another garlicky, delicious-sounding menu item that we’ll reach in a second, the burger is originating to hardees menu locations nationwide June 19. The 1/3-pound Black Angus beef patty is served on butter-toasted sourdough bread (YUM) with a buttery garlic herb spread, parmesan crisps, and caramelized onions. Whoever decided to add parm crisps Along with a slice of cheese, a chef’s kiss to you.
Also unfamiliar with menus nationwide: the Cheesy Garlic Fries. Following in the footsteps of fast food brands like McDonald’s and Taco Bell, Hardee’s is bringing a brand new type of cheesy fries to the masses. Their rendition is topped with a garlic butter sauce and cheese and can be added to any combo for as low as a dollar. Hardee’s menu includes bacon cheddar fries and curly fries, FYI.
The burger and fries were tested at Hardee’s west coast sister brand Carl’s Jr. late last year, though it’s not clear if they’ll be included to people menus, too. More good-to-know details: Both products are limited-time offerings along with their prices may vary slightly by location. The burger starts at $5.29.
The partnership marks Hardee’s first-ever influencer team-up, and definately will call for kid’s meals that come filled with four exclusive toys from Ryan’s expansive product brand, Ryan’s World. Later this season, another children’s channel repped by Ryan’s studio partner, Pocket.watch – HobbyKidsTV, via their newly-formed HobbyKids Aventures entertainment brand – will launch similar toys in Hardee’s and sister chain Carl’s Jr. (Both Hardee’s and Carl’s Jr. are properties of parent company CKE Restaurants).
“Our consumers are digital-first,” Hardee’s director of brand marketing, Jenna Folk, told CNN. She also noted that Hardee’s stopped vending kids’ meals – which it calls Star Pals – eight years back, however the company has since noticed an increase in families eating at fast-food chains, citing recent studies.
Included in his partnership with hardees menu, Ryan will even showcase the four exclusive toys on his massive YouTube channel. The products (see below) include: a mystery egg with a puzzle inside, a Ryan figurine, a water toy, and fuzwov rolling panda. The Star Pals meals, launching next week, includes chicken tenders or even a burger, a side of applesauce, as well as a milk beverage – starting at $3.99.
“This partnership with CKE is a great extension of Ryan’s World, the amazing character universe produced by Ryan and his awesome family,” said Edwina Cumberbatch, Pocket.watch’s manager of sales and co-promotion.