On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by offering away pretzels for the eleventh consecutive year. With more than 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute a lot more than 50,000 pretzels this season. On Thursday, April 26, traditional and Walmart locations system-wide will offer Philly Pretzel Factory Prices to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the very first 100 customers in line with a card redeemable for a free pretzel every day throughout the month of May.
“Whenever we started giving away pretzels on National Pretzel Day, we didn’t realize just what a huge success the holiday would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We have now guests who start asking concerning the pretzel giveaway in January, and we know that this only reason we’ve managed to succeed being a business is caused by their patronage. We celebrate the holiday to give back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of the own holiday. Through the period of the first declaration, but long before Philly Pretzel Factory was built, DiZio already experienced a knack for selling the knot-shaped delights. At the age of 12, DiZio would ride his bike to the corner of Southampton and Roosevelt Boulevard to promote their own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of one thousand pretzels per day. After giving a cut towards the supplier, DiZio would pocket $100 and ride home.
In order to change his pretzel stand into something much bigger, DiZio teamed up with college buddy Len Lehman in 1998 to generate the initial Philly Pretzel Factory blueprint. Since then, the company continues to grow from a single location within the Mayfair neighborhood in Philadelphia to 170 locations in 17 states throughout the U.S., from Massachusetts to Florida on the East Coast as well as Nevada on the West Coast. The company is on pace to include 25 new locations this season with franchise owners over the U.S.
“Although we have a huge presence over the Mid-Atlantic, we’ve been expanding our footprint into new markets in the last couple of years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day permits people in markets outside the Mid-Atlantic to have interaction with this brand name and taste our freshly baked pretzels.”
The company’s presence has been growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Vegas, with most of the brand’s newer franchisees possessing a connection to the product back within the Philadelphia area. Now, Monaghan is hoping to complete those markets with a lot more franchise prospects who want to delight their local communities owxape pretzels “served hot outta the oven.” Learn more about franchising opportunities here.
Philly Pretzel Factory offers consumers a new, satisfying snack using their fresh-baked pretzels that are “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and contains grown into the largest Philly Catering on earth, feeding customers at 170 franchised locations spreading across the nation away from Philadelphia. Philly Pretzel Factory’s menu offers the traditional Philly style pretzel and also includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and many different mustards. These products can be found in a stand-alone bakery, transportation and entertainment venues, and then in the nation’s largest retailer, Walmart. To learn more about Philly Pretzel Factory, visit www.phillypretzelfactory.com. To inquire about franchise opportunities, visit www.ownappf.com.