Life is a balancing act. We learn about balanced budgets in the news, a balanced diet from our doctor and there’s a lot of other forces which require balance in your everyday lives.
The plots of familiar fairy tales are based on discovering the right balance. Think Goldilocks along with the Three Bears – Goldilocks had to try the bowl of porridge that was too hot and the one that was freezing before she found one which was only right.
Article writing and marketing isn’t any different in that we notice many situations which require a delicate balance. Probably the most challenging balancing acts in marketing with articles may be the one between search engine optimisation (SEO) and readability. The ultimate goal would be to satisfy the complex and constantly updated google search algorithms while producing creative, natural-sounding and readable articles.
Conscious (Or Unconscious) Need to “Stuff” – When you’re writing articles solely in the interests of portland search engine optimization, there’s a want to inflate the quantity of cases of keywords to help you get noticed inside the eyes of search engines like yahoo. The effect is a thing we call keyword stuffing – an issue where there are plenty of instances of the same keyword through the article it doesn’t sound natural. When a reader experiences this, they leave your article and port1and elsewhere for that information.
Too Few Keywords – If your article goes off-topic and doesn’t remain focused in your targeted keywords, the major search engines might not recognize your article or index it. Articles like that could be easy-to-read, nevertheless they won’t enable you to get any even closer to optimizing your site content for search engines.
If the density is quite a bit higher or lower, remove or include a couple to acquire closer to 1%.
Easy-to-Read and SEO-Friendly – Always test the readability of the articles before you decide to submit them. If this doesn’t sound natural once you see the article aloud, revise it until it will. Never sacrifice readability for anything else because that’s it is essential.
Incorporate the “Don’t even try” mentality whenever you write and submit a whole new list of high-quality, original articles.
What other parts of article writing and marketing sometimes you may feel you struggle to keep in balance? Leave a comment to discuss your thoughts.