The first step in creating a relationship together with your opt-in list is the email sequence which follows on from either a subscription or perhaps a purchase. The majority of your subscribers will arrive using a free offer through which you encourage visitors to your site to exchange their name and Gmail Auto Followup address (or any other details) for a free eBook, report, etc. This is achieved using what is generally known as the “Squeeze Page”. The squeeze page will contain a hyperlink to the free download which can be accessed by filling in a short form giving email address and name.
When your website visitor has given their name and email in exchange – what happens next? The first thing they are going to receive is a thank you email on which is the link for the eBook or report for download. When the subscriber has downloaded their gift the immediate transaction is completed. In terms of an online marketer is involved, however, this may not be the conclusion of the story but the beginning. At intervals after that more followup emails is going to be sent. An initial one (possibly the following day) will get to the subscriber’s inbox to ‘reinforce’ the thanks and view the download was successful and offering help if there was clearly an issue with this and offering to respond to any question the subscriber may have.
The relationship building will continue through subsequent emails (maybe a couple weekly). These will offer you further free gifts or bonuses, raise interesting issues linked to your niche or give links to interesting articles or videos. The whole process can keep your subscriber mindful of your continued interest. In between the information they receive could be the occasional promotional emails, because of new items of your or related Affiliate offers. The perfect is always to build this kind of rapport having a subscriber which they look ahead to receiving messages on your part. That will more-or-less guarantee that they will, a minimum of, open your email as opposed to ping it right to the garbage.
To get a large opt-in list will be the ambition of web marketers. It is less difficult to promote services and products for your list rather than go fishing in cold waters every time you do have a new offer. In our hometown or neighbourhood everybody has their favourite shops and/or businesses we visit beyond doubt things. We are going to probably have our favourite go shopping for groceries, our preferred DIY store to fulfill our household needs and our favourite restaurants or pubs. It is just the same online as off. If our subscribers happen to be treated well and have received quality products and quality service they will likely revisit. The response to new offers is going to be massively higher from your subscribers than from advertising in the wider marketplace.
The “can” for email marketing contains whether your prospective subscriber provides the appropriate software to obtain your email inside the format you’ve designed it…and…(the part about discovering if you got permission without saying “Mother may I?”) is whether or not you can (have the ability to) get your content and layout to pass through the permission police in the numerous spam filters currently utilized by Internet Companies (ISP’s) in addition to any other filters added from your prospective subscriber.
The very first part of the “Can…” with regards to whether your subscriber can actually read everything you send is to get somewhat easier, as computer operating systems and software upgrades now permit most email users hjgyep read HTML, PDF and text. However, it’s most certainly not 100%, so part of your “May I provide you with emails?” questionnaire is “In what format would you like to receive your emails?” so you will understand what she can continue reading her computer, in addition to what she may prefer.
Followup emails are among the very ideal way to keep our subscribers happy. However, don’t see them equally as punters to get milked dry. They need to feel valued and never taken for granted. If you want to take you must expect to give, give and present again.