So you have decided to hire ppc marketing, but you’re not sure where to begin or the best way to evaluate experts against one another. If you are reading this article, you’re off to a good start. That’s because you have made a decision to do some research on what you should be expecting (usually a good move), and we’re going to share the most important questions to ask prior to hiring any Pay per click experts – agency or consultant.
Experience, experience, experience – What kind of experience does the agency or expert have in not just managing PPC campaigns, but driving results? The main reason you’re reaching out to an agency is that you want results better than what you are able achieve on your own, and ideally, you want your investment to pay off.
What’s the plan of attack? You need to hire an agency having a solid strategy. What keywords are they going to target, what are their set goals for click-through rates? You’re looking for over a trial-and-error campaign when you’re forking over your hard-earned dollars to have an expert advisor.
If you’re seriously considering hiring an agency or consultant, it’s not unreasonable to expect an entire proposal complete with a breakdown from the strategy and tactics which is used. Remember that agencies won’t desire to hand out their secret sauce for any potential client who may simply take the strategy recommendations and urn along with them, but you will probably get a framework of how the campaign will work and just what the steps will involve.
Have they evaluated your existing campaign? This inquiry is very important in evaluating a prospective agency or consultant: When they try to provide their plan of attack without ever having seen your current campaign, they’re probably employing a cookie-cutter approach. The issue with this method is that a cookie-cutter approach doesn’t work equally as well for each and every cookie (you!).
Be sure to provide one last candidates with the information they have to assess your present PPC efforts (if any) in order to develop a custom campaign and identify target parts of improvement.
Reporting and analytics – You will find all kinds of PPC analytics tools on the market, as well as the built in analytics offered by Google AdWords and other platforms. Yet, if your company isn’t in the digital advertising vertical, it’s a chance you won’t be familiar with all those terms or know very well what those figures mean.
Discover whether or not the agency offers any kind of reporting – in easy-to-understand, layman’s terms – to assist you comprehend exactly what’s happening and how the campaign is working to your advantage.
How will you be kept up-to-date on your own PPC campaign? Yes, you would like reports. And you want them in easy-to-understand language. But you also need to recognize how frequently you’ll be receiving those reports – and then in what timeframe you should expect to see a noticable difference within your results.
Of course, depending on the level of traffic you’re currently receiving, the market saturation and several other variables, you can’t expect results overnight. But it’s good to learn – going in – what your expectations should be and how quickly you ought to be seeing results.
What budget will likely be used? If you’ve been handling your company’s PPC efforts on your own without the prior training, it’s quite possible you’re knowledgeable about the frustration of meeting your day-to-day budget early in the morning. What about all those afternoon shoppers? You’re missing out on a lot of business by using your entire budget without hitting all the important dayparts for the market.
Ask the firm what their recommendation is made for a day-to-day, weekly or monthly budget. If the things they recommend is much more compared to what you’re willing to spend, find out if there are ways to lessen the total spend to be able to hit key times during the day or important days of every week to your industry.
Sometimes, the correct answer is that you just do have to spend more, but you have to be realizing a return on the investment in order to sustain that level more than a longer time period. Hiring the right PPC management firm wxjmnl make that possible.
Finally, have you been talking directly with the one who is going to be managing your money? It’s not unusual for softline solutions to possess gatekeepers who handle bringing on new business. At the stage where you’re pretty confident you’ll be employing a specific firm, you’ll desire to speak directly with the one who will be handling your bank account.
There’s a high probability you’ll be in regular connection with your account manager, so you’ll wish to be positive that he or she is someone you can have a positive working relationship with.
Outsourcing delicate processes like PPC management could be tricky, but asking the right questions to get the best match to your company can help you realize long-term satisfaction. Knowing what to expect with regards to actions, results and reporting in advance will diffuse any frustrating misunderstandings and set up the foundation for a lasting relationship.