SMS alerts are great because, certainly they are utilized to remind you of import things such as birthdays, insurance renewal dates and important events. Also, they are ideal for keeping up with the football results, getting daily horoscopes or keeping tabs on your favourite celeb. Though with the proliferation of web and mobile web some commentators are suggesting that email notification the death knell for SMS alerts.
SMS is regarded as the popular data application with 2.4 billion active users. SMS posseses an open rate of about 98%. Which means that 98% of SMS messages sent are opened. So that as mobile phones tend to choose you/owners everywhere nowadays you will find a tendency for SMS messages to get read earlier than emails. When was the very last time you deleted an SMS without at the very least opening it? Which means SMS still contain a huge reach and incomparable “timeliness”.
SMS vs Apps – iPhone heralded the arrival in the “app” and also the other major manufacturers were quick to adhere to suit. Apps are prolific and it comes with an app for almost anything you can think of. They may be no longer restricted to iPhones and a lot smart phones have a reasonably amount of apps with more being developed and launched on a daily basis. Apps are definitely more flexible than SMS alerts and also allow for more interactivity and creativity. However with regards to information alerts they may have some drawbacks in comparison to SMS.
Firstly many must be launched to have the information. This will cause difficulties with phones that will only run one app during the time. In addition, it signifies that users must remember to determine the app, defeating the purpose of an alert. Finally the fragmentation of the apps market means you may not be able to obtain the app/info you will need on the particular handset. You could have a HTC and the app you will need is simply on iPhone or the other way round. With SMS being offered on 99% of all the handsets you happen to be almost guaranteed if the information you are interested in is available on SMS alerts, you have access to it.
SMS vs Email – Email has the main benefit of being available on both PC and cellular devices. Its growth has been phenomenal over the past number of years as well as its application widespread. Its flexible, free and easy to use. However it possesses a number of drawbacks when it comes to information alerts. Firstly, it is now abused. Research by Barracuda Networks showed ckdhaf in 2007 90% of all the email sent was spam. What this means is many of the emails sent don’t cope with spam filters or don’t get read. Another issue is timeliness. For things like insurance renewals where one can set the alert in advance this may not be a problem. However if you want to keep up-to-date with say your favourite football team you need information seconds or minutes after it happens-goals or full-time results. Emails might not get read for several hours and by that period the information may be redundant.
SMS alerts-Good however, not Flawless – Although SMS alerts have benefits over both Apps and email they are certainly not without drawbacks. SMS alerts are certainly not as glamorous as apps and not as widespread as email. This implies you might need to look harder to get the info alerts you desire. Also the alerts will come from a more obscure provider which sometimes (although not always) impacts on the reliability of the service.