When Netherlands native Siebe Baker moved in Michigan within the late nineteenth century, he found there was clearly a necessity for his cabinetry skills. He started out making doors and window blinds with a fellow Dutchman Henry Cook; the two formed Cook, Baker & Co. in 1890, the precursor to Furniture shop in Hong Kong. Since that time, 3 generations of Baker boys have managed the company, now part of Kohler’s group of residential fixtures and furnishings, based near Hickory, North Carolina.
Over the past 125 years, Baker is becoming synonymous with top quality casegoods for high end homes. It was the choice of former NBA star Yao Ming, and can be obtained outfitting his Shanghai residence. Baker has furnished the green room at the Academy Awards and also the American Express Black Card Holder VIP room at New York City Fashion Week. American presidents from Ronald Reagan to Barack Obama have selected Baker to adorn The White House. Its traditional, transitional and contemporary styles attract buyers who wish to spend money on timeless classics which can be passed down through the generations.
Anita Lin first encountered Baker six years ago. “I visited the factory and fell in love with the brand,” says the typical manager of Atelier A , Baker’s exclusive distributor in Hong Kong, Macau, Shenzhen and Hainan Island, at her Shenzhen showroom opening in September. “In 2012, I opened the Hong Kong dealership. And … we are proud to produce our two-storey flagship showroom in Shenzhen Bay. We percieve the newest space as both a retail place to go for buyers along with a place where designers working on projects can visit for inspiration. A lot more than fifty percent of our own clientele are designers, and you will find a strong community of them in Wood furniture Hong Kong. We wish to have people on the ground to support them through this showroom.”
Baker’s designer collections feature leading American and European names like Barbara Barry, Thomas Pheasant, Laura Kirar, Bill Sofield, Jacques Garcia and Michael Smith. Although their suites for living, dining, bedroom and studies primarily are wood based, many incorporate metal, glass and luxury materials to their creations. Solid wood, expertly turned for gently curving legs and back details, is one of the Baker staples. In addition, through its Stately Home collection, reproductions of 18th century European masterpieces are available for those that can’t get an ample amount of Chinoiserie cabinets. The 6,000-sq . ft . Shenzhen showroom is complemented by a more modest space across the lower portion of Hong Kong’s Wyndham Street.
“Our products are continuously evolving,” says Brett Beadleson, Baker’s v . p ., dealer sales. “We introduce a new collection about a couple of times annually and are very careful when adding new designers. Our products are made to last multiple lifetimes. We don’t think that we have any real competitors, although there are several high-end Italian brands that are in the same price point. However, their collections look radically different than ours. And also the only trade fair we participate in is High Point Market, the annual furniture fair in N . C ..”
Beadleson believes the southern Chinese market has a lot of room for growth, and he looks to Lin on her expertise in the region. “Our distributors are definitely more like partners, advisors and confidants,” he says. “They give mpdics advice and they are very generous when sharing information. We feel you should maintain growing, dynamic markets like Lounge chairs hk. I think we have more in normal with our Chinese customers than differences. Chinese consumers appreciate quality and brands with quality. We appeal to specific consumers who would like an actual Rolex. Counterfeits may appear to be our products but we build quality and value inside every one of our pieces. In five-years, a counterfeit would look very different next to our product.”