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The swiftly growing popularity of mobile phones has ignited a lifelong spark within the mobile revolution. Utilization of cellphones have increased rapidly around the world. Today, people take more time in browsing the web and viewing emails on their Smartphones than laptops and desktops.

Each day, our company is greeted with emails that intent sale of any product or updates related to the product. You may have received some visually appealing emails that lack compatibility with cellular devices making it difficult so that you can view them on your Smartphone. Responsive email templates are the ultimate solution to this problem. But, the question is precisely what responsive email is! Here is the simplest answer. Responsive email is surely an email that recognizes the device’s screen & size and renders appropriate email layout.

Here is a set of few things that should be considered while designing responsive templates:

Usually do not exceed 600 pixels for that template width. Decide the pre-header and be creative in your approach. Utilize the top-left area of email template to depict the main topic of email. Since, all the email clients do not display images automatically. Only use minimum images within your email and steer clear of it for the headings.

Use bold fonts to highlight headings and grab client’s attention. Utilize easily available system fonts to be able to minimize display errors. Be extra careful about the font sizes or you will end up screwing up the layout. Enter into the habit of setting a 13 point font size automatically.

It really is good to wrap the email content within two tables for better efficiency. The dimensions of buttons must not be less than 44×44 pixels. Smaller size buttons may be clicked poorly on mobile devices.

It is actually wiser to use inline CSS to code the templates rather than external CSS. Tend not to use Java Scripts as its usage is not allowed in emails. Benefits Associated With Responsive Email Templates In E-mail Marketing:

With responsive templates, you do not need to create different email templates for distinct devices. Responsive email automatically adjusts itself towards the surroundings no matter the screen size or device, where it is actually being viewed. A gmail templates free works well with the screen sizes saving a lot of efforts and time.

This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while enhancing the usability for your reader. This ozbmzp you enhance your brand image and offer optimal user experience.

Better reader knowledge of clean and nice looking templates. A highly effective email template displays the links and buttons clearly that easily grab the readers’ attention and therefore, brings about higher click-rates. This drives more traffic in your site and increases your profits.


The responsive technology keeps growing faster and that we cannot ignore the truth that a huge number of emails are accessed with the cellular devices every single day. Thus, it is important to create responsive email templates that suit well on small screens and test it for compatibility before sending it towards the clients.