The virtual world is getting even closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market is becoming fiercer daily, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies turn into a reality or may be until 2020.
Website Marketing is actually a concept which became favored by Google emerging since the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin if the two were attending Stanford University as Ph.D. candidates. Then your real game began. Internet Marketing was dubbed to get the technique of promoting websites online or online medium to drive traffic towards the website or business, and therefore lead generation for that business.
The first trend of online marketing prior to the times of Google was very simple and was comprised of limited procedures to get followed. But, after the introduction of the Google era, things changed. People started to think differently and new techniques of digital marketing came into existence whenever the major search engines, especially Google, began to transform themselves as the blue water navies of the mighty ocean called the Internet or the Virtual World. Possible head-on collisions brought on by the evolution of search engine listings were tackled by the development of different internet marketing techniques. Search engine optimization is certainly one among them.
Seo (SEO) technique was invented when the idea of search engine listings was introduced to the people in virtual world throughout the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly ever since then.
During the initial days of SEO, the keywords or key phrases could be stuffed in to the website profusely in the text content and the Meta Keywords tag, and the website would rank in search engines for related keywords. But, throughout the later stages, as search engine listings evolved, the idea of backlinks (virtual voting system) came into existence and it also was a purely number game. Websites with a lot of keywords stuffed into them and with more backlinks than their competitors would achieve greater rankings in SE listings. By doing this of easy going SEO tactics was shattered using the emergence of Google.
Google entered the search market using a bang and changed the principles in the game completely. It started with the introduction of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a brand new concept called quality in to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, with quality webpage content began to achieve greater rankings in Google’s search result for his or her respective keywords.
Throughout this evolving era of search engines, webmasters used to gather in undisclosed social network forums and discuss the tactics and techniques of SEO. A Googler in disguise would assist them and offer insights of the Google SE updates. But, this is no more followed except for the Black-Hat techniques, which are unethical methods for performing search engine optimization, and up against the webmaster guidelines supplied by search engines like google. The Googler in disguise has emerged into the outer world using the identity and name Matt Cutts, the top of Google’s anti-spam team.
In today’s world, SEO is not any more a fairly easy play. It offers evolved from your keyword stuffing and quantity days to another era of quality and perfection. Many business people still feel that anyone using a basic knowledge on SEO and internet or simply by studying related content and reading study material is capable of doing search engine optimization tasks. But, this myth is kndxmq more alive and search engine optimisation cannot be performed as it was being handled during the 1990’s. Since search engine listings have evolved and also have come a long way in their sophistication, online search engine optimisation can only be handled by an expert or an Website Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large amount of data, including analytics.
Thus it may be clearly stated that search engine optimisation is full of quality data gathering, analytics and precision achieved with calculations. Since it is a very competitive world that will require regular data analysis and performance monitoring of sites for related keywords on search engine results, it is best for company owners to depart all of the complexities and headaches to experts, sit back and relax, and expect some really good results.