Search Engine Optimisation or SEO is a service with which, the visibility of a website is enhanced. This is achieved by pushing it to higher ranking on a SERP for the relevant keywords. However, one big factor, on which SEO is dependent, is the appearance of the site. Many a times SEO Agencies have tackled websites which are not designed based on the recommendations. What ensues is a troublesome process of tweaking the design before the website can be optimized.
A good thing to accomplish is to think about the requirements of SEO during the time of designing the web site itself. The significance, from the developer and the SEO doing work in tandem, is as much as the importance of harmony in between the work in the graphic designer and the copywriter. Unfortunately, you may still find many website developers who do not understand the need to consult the SEO while designing the web site. This leads to additional and unnecessary rework on the commencement of optimization. The whole scenario of unnecessary work can be prevented by looking after the points mentioned below.
Easy To Use Header
A user-friendly header is the first factor, which will make the user stay on the page. Suppose a user makes a search using the keyword “Cheap Shoes”. The SEO will ideally land him on the website product page of trainers. Here, if the header is not really clear enough, there is a probability he will shift to the next search result. Needless to say, the aforementioned case is simply a simple example. A few of the landing pages, in particular those of services, can be tricky. It should be ensured that the header is composed keeping the user and his intentions of visiting the page in mind. The efficiency from the header, in projecting the page because the complete solution to his query, is directly proportional to the amount of time an individual will spend on the page.
Clearly defined Services on the Home Page
Usually, the house page of a website functions as the landing page from the links that show up in the search engine rankings. Thus, it is the most essential page from your point of take a look at SEO. An individual visits a company website searching for a service or product. Thus, they ought to be very clearly stated in the home page. Planning for an individual to make one extra click for the products page is expecting a stride too many. Most of the times, it is only when the user finds a clear mention of the sought services or products, if the user visits the item page for more details. Thus, the site Design should have ample scope for any clear mention of the services and products which can be available.
A responsive site eliminates the need of optimizing and promoting the mobile version from the site separately. An individual just types in the same URL and also the appropriate site version is automatically loaded depending on the kind of ztwzky used. This saves plenty of inconvenience for the SEO Team and also the user.
Links to Social Pages in the house Page
Social Media Optimization (SMO) has become such a key factor for SEO that both are mentioned in the same breath. It is very helpful from the SEO point of view the links towards the major social networking pages of the business in Facebook, LinkedIn, Google , Twitter, etc. can also be included in the home page itself. Links towards the blogs and press releases of the business are also advised.
While SEO generates you towards the website, optimized designing helps make the user stay. The former is of no use (actually detrimental in some instances) without the latter. The aforementioned would be the major factors which SEO Agencies needs to be taking a look at in order to harness the entire advantages of a web-based presence.